The Art of Building Your Brand through Web Design

A brand in the most common sense is just a symbol; the symbol that represents something significant.  In terms of company branding, this symbol represents the characteristic, experience, integrity and professionalism of the association.  This can be done by using a consistent logo, phrase, and image and sound on a variety of platforms that people interact with.  Branding is an integral part of your business growth online.  They can capture the interest of the consumers and keep their loyalty intact.  However, it is a complicated process that is executed in various types of media from the logo design, store decoration, print, and TV advertisement.  This process can also be executed with your web design.

Elements of Brand Building

Brand building highly matters on companies for several reasons.  If you are building your website, these elements on your web design will make you stand out from the competition.

Colour

Picking the ideal colour palette is crucial in brand building.  If you think that it is just for aesthetic appeal, then you are mistaken.  Colour has the power to trigger various sensations and emotions that allows them to associate it to characteristic and things.  For instance, red has the capacity to boost respiration and increase the pulse rate; it is often associated with excitement passion, power and energy which are why it is a common colour utilised in the entertainment web design such as iflix.  Shades of green symbolise health, money, profit, environment and nature.

Character

Infusing your web design with a personality and characteristic can help you convey the things that your company stands for.  If your company is about safety, stability, security or reliability, character can help you define your branding.  Find a character that your target audience can associate with.  You may use anthropomorphic elements such as the blue bird of Twitter.  Blue bird may appear differently, but you can still easily associate them to Twitter.

Emotion

Emotion would be another essential element that you can use on your web design.  The element of your website should not be limited to the aesthetic element but also on the emotion that you want to convey.  Analyse the design of the Studio 7 and how they utilise vivid and glowing shade to make their brand exciting and overflowing with emotion.

Consistency

Consistency has an important role when you want to improve business with your website.  Consistency will be contingent upon your choices on the elements mentioned above.  This will guarantee that your website will evoke uniformity.

Finally, you also have to consider the size and the placement of the logo on your web design.  The upper-left space of your website will be the conventional position of the logo.  Make sure that it will be big enough that it will be the first thing that your visitors will notice when they are directed to your website.

SEO Tips for Starters

Okay, so you’ve hosted your website throughout our reliable web hosting programs, and now you need to start getting value from your website. There are quite a few things that you would need to account for – that’s for sure, but ranking for popular niche keywords and becoming more visible is definitely amongst the most important ones. So, how do you get from the bottom of the charts to the top without spending thousands of dollars on SEO services and other marketing channels? Well, you can save a significant amount of the expenses and improve business with your website if you handle some of the things on your own. Let’s take a look.

Produce Quality Content

You don’t need to be an expert writer to produce quality content. In fact, you, as the business owner himself are capable of delivering the content that your clients want to read. You alone are aware of your business and its specifications more than any other professional writer, and you can produce quality which is unmatched. People want genuine content that comes from people who are actually engaged in what they write. With this in mind, the love that you have for what you do is going to reflect on the content itself, hence making it far more appealing and of greater quality.

Do not Neglect the Technical Side

Even though this is something that you are better off outsourcing because it takes more time and effort, link building is absolutely critical. However, what you need to understand, especially if you want to achieve consistent and scalable business growth online, is that you need to rely on white-hat long-term solutions. There are companies which will offer you an immense amount of links for a short time span – that’s something that you shouldn’t consider. Instead, rely on a gradual and scalable service which uses only Google-approved link building strategies.

Quality over Quantity

This should be your guide throughout every single online campaign if you want to improve business with your website. Having a website isn’t something that’s just going to instantly double-up your revenues. It requires time and effort as well as certain investments in order to be effective. However, once you start on the right path with quality approaches instead of sheer, valueless quantity, you will quickly see the results. In terms of SEO, it’s always better to get 1 high-authority link from a reputable website than 100 other spam back links from unknown PBNs.

4 Ways on How to Measure the Growth of Your Brand

Measuring the growth of the business is an essentially keeping track of the people who visit your website (web traffic) and mentions in, say social media platforms such as Facebook or Twitter. Here are 5 way on how to measure brand building online.

1. Google Analytics – analytics.google.com

Let me start by mentioning that using Google Analytics to measure your brand building online progress is free. Google Analytics, which is managed by the Internet Mogul, Google, is considered among the best tools to measure website engagement. It gives you a comprehensive data report complete with graphs showing which keywords are more effective, which ones are not and so on and so forth.

What’s more, using this tool is quite easy. Simply set up your account, where you’ll give some information concerning the website/webpage you would like to monitor. Google will then send you a tracking code which you will paste onto the webpage(s) you would like to track. The final step is for you to wait to receive your report containing data on website traffic.

2. Parse.ly – www.parsely.com

Otherwise referred to as Dash, Parse.ly analytics software for web hosting is essentially designed for publishers, which makes it preferably for an e-commerce site. It measures web visitors as they read web content in order to generate their data. Despite being a premium service, it’s arguably the best analytics services for publishing websites and is used by big websites such as The Telegraph.

3. Piwik – www.piwik.org

Piwik is another free open-source software which works basically the same as Google Analytics, and it has some amazing as well. Aside from offering your accurate data, Piwik allows you to download its analytics software in what they call ‘100 percent data ownership.’ This basically means that you can install their software on your business servers and monitor the data independently. An alternative is to have a cloud-hosted Piwik service, which guarantees to still offer your 100 percent data ownership.

4. KISSMetrics – www.kissmetrics.com

KISSMetrics is your typical analytics software. Unlike Parse.ly which tracks articles and authors, this software generates data on web traffic. KISSMetrics’ dashboard gives you data such as Total Revenue, say if you have a web store. It also tells you that which order paths are popular as well as informing you of the most productive referral sources in order to help you in brand building online.

So there you have it. 5 tools which assist you in analysing you brand building online progress through analysing web traffic. Feel free to talk to us if you have questions, suggestions or inquiries on web hosting or web design.