Don’t put all your eggs in one basket!

We’re all tempted to go for one company to solve all our needs, one voice to filter everything out and offer the service you want. Is it really the best idea, let us explore why we think multiple agents and contacts is best for your online presence.

We’re going to break this down into the technical/marketing and sales sides of your digital world, starting with our speciality, the technical side;

Domain Name

Your website address, URL or common name Domain is your online identity, many of us have built our business name around the domain name we could purchase, be that fizzyblonde.uk, archers.law, or musicisthekey.door the variations you can choose from are fantastic, so after spending hours searching for the domain name, buy it yourself!

You will then own this, it won’t be accidentally purchased by another company, and you have all the rights to move it anywhere you like and it’s yours. Now we can sell you domain names, but we always advise our customer to purchase them elsewhere to keep things more secure and give them freedom.

Hosting

You can get hosting directly from a supplier, you can buy it from a reseller and you can buy it with you domain registrar. All are equally as good, but ask yourself what would happen in a nightmare scenario? If you purchase it from the web designer with your site and the designer doesn’t pay for their hosting, your site goes down and your on-line reputation is damaged. Maybe they go out of business, they are backing it up for you, or they offer you a great annual deal and forget to tell you that little changes are chargeable at their hourly rate.

If you take out the hosting yourself, you have control of the account, you’ve paid and if the developer goes under the hosting was separate and your site will live on. Any changes you want to make, can be done when you like and free of charge. You don’t have to wait until their office hours, and pay their fee, just contact the hosting company, ask them how and do it.

Website

Let’s not go into too much detail here, you can read our previous article about why we think you should do it yourself here

Platform

This is paramount, as choosing the wrong one at the start could be disastrous to your site and cost you loads later on. WordPress is by far the most popular at the moment as it’s versatile and easy to setup but if you’re focusing on a shop front have a look at Magneto or Prestashop. If you’re confused go on a few courses and learn about them or read up on-line.

SEO

Most website development company and hosting companies will offer some degree of SEO for your site, but did you know there are loads of tools out there you can use for free to get you started. Have a look at Hypestar SEO tool, or for a more technical one, try dareboost.com. These are great if you want to save a bit of money and some time, but more importantly you can run these and keep them as comparisons to see how the professionals have done.

On that note, I think SEO is paramount and well worth paying for! Get a copywriter to help you write content, find a photographer to take pictures, getting the right people together the best way, but don’t over reach! If you’re testing a website and aren’t ready for the ecommerce plugin, skip the photographer and hire them when ready.

Having a separate approach allows you to manage you cash flow better and really lets you get the site you deserve.

Sales

Online sales, the place to be… get a SSL certificate. Google is not picking on sites without it even if they aren’t ecommerce sites, SSL certificates help SEO and secure your sites. Free ones such as Let’s Encrypt work great for none commerce sites but paid ones come with security and insurance. You can buy them from source, but since they are addons to your site, just get them from your hosting company.

Finally… before deciding if we’re right with the DIY approach, it’s worth mentioning that although you are certainly going to have an easier time paying someone to do everything, you’re never going to be in control of your property, your assets will always be available to someone.

Would you do that with your Car or House?

Go with different companies and limit your liability is our advice!

Find out more about our hosting packages at https://solblu.uk/sharedhosting.html

Designing your Own Site or Paying someone to do it… which is better???

Websites are still seen as a dark art to some, with terms such as SEO, PPC, Analytics, copywriting, user experience, SSD, SATA, CPU, RAM and HD’s all over the place it’s a nightmare to know what you need and what you don’t need… no wonder you want a simple and easy life.

What if I were to tell you, you don’t need to understand it all and it’s not as complicated as you think! Let’s start by picking out those silly terms and making sense of them.

We’ll start with the techie talk first…

SSD, SATA, CPU, RAM and HD, what’s that all about. These are your resources for your website, SSD/SATA and HD are all the storage (the box your website is going into), CPU is the power your site has, so the larger the numbers of both these sections the better, however remember SSD is better than SATA (read our article here about SSD to find out why!)

programming

Now let’s talk about the analytics side of things, SEO/PPC, PPM, Copywriting, User Experience, each of these serves a larger master, SEO/PPC/PPM are for google and the search engines, SEO is all about writing your site to match what the search engines want, there are specifics that these sites love and you can find tools on-line to help you deliver these with no cost, have a look at Hypestar’s free SEO tool, then make the changes it suggests. For more comprehensive and technical SEO have a word with us and we’ll introduce you to our SEO tool (we’ll even help you implement some of the changes). PPC and PPM are the dark arts you hear about, these are paid adverts on Google, PPC is pay per click (so every time someone clicks on the advert you get charged), PPM is pay per impression (every time someone sees it you’re changed)… PPM is great for brand building but has little to no return on investment, however if someone clicks 100 times on the same advert you’re only charged for the times they see it on search, while PPC works the other way round, you’re changed every time someone clicks… does that all make sense?

Okay so the babble is all out of the way, and you understand the terms, let’s go back to building your own site and if its right for you?

Lets Start with paying someone to do it…

Firstly, you have to find a company you want to work with, within the North East of England if you google web designer you’ll find over 5 million results. Picking one can be tricky, you’ll meet loads of them, they’ll all tell you different prices for different things and eventually you’ll pick one for yourself.

Once you’ve done that they make the site, it might take a month, or two, or even 6 months. It all depends on what you want and how much you’ve paid. Once it’s built they upload it to staging server, then you test it, and correct it… still after months…. it’s not online and still being built, when the site is ready and you’ve got it on-line, a few months later you want to make a change. Did your web site builder agree a certain amount of changes a year for free, are there charges?

You decide you want to take the site elsewhere as the annual fees are in the £1000’s to keep it there, so now, they charge you for access or make it difficult for the next company…

Horror Stories I’ve seen from multiple customers.

Why not do it yourself?

Take up hosting from us at £50 a year and install WordPress with our 1 click installer. Head on a course with our partner company Hypestar and learn how to build it yourself. Feel free to pay a designer to do some logos and buy a template from the internet.

Work on the site in your own time, have the prototype online and then install and setup the ecommerce later after already running a SEO tool to check the content is right.

Designer – £50

Hosting – £50

Training – £120

Total cost less than £300 and only £50 a year to keep it going…

It’s a no brainier!!!!

The Art of Building Your Brand through Web Design

A brand in the most common sense is just a symbol; the symbol that represents something significant.  In terms of company branding, this symbol represents the characteristic, experience, integrity and professionalism of the association.  This can be done by using a consistent logo, phrase, and image and sound on a variety of platforms that people interact with.  Branding is an integral part of your business growth online.  They can capture the interest of the consumers and keep their loyalty intact.  However, it is a complicated process that is executed in various types of media from the logo design, store decoration, print, and TV advertisement.  This process can also be executed with your web design.

Elements of Brand Building

Brand building highly matters on companies for several reasons.  If you are building your website, these elements on your web design will make you stand out from the competition.

Colour

Picking the ideal colour palette is crucial in brand building.  If you think that it is just for aesthetic appeal, then you are mistaken.  Colour has the power to trigger various sensations and emotions that allows them to associate it to characteristic and things.  For instance, red has the capacity to boost respiration and increase the pulse rate; it is often associated with excitement passion, power and energy which are why it is a common colour utilised in the entertainment web design such as iflix.  Shades of green symbolise health, money, profit, environment and nature.

Character

Infusing your web design with a personality and characteristic can help you convey the things that your company stands for.  If your company is about safety, stability, security or reliability, character can help you define your branding.  Find a character that your target audience can associate with.  You may use anthropomorphic elements such as the blue bird of Twitter.  Blue bird may appear differently, but you can still easily associate them to Twitter.

Emotion

Emotion would be another essential element that you can use on your web design.  The element of your website should not be limited to the aesthetic element but also on the emotion that you want to convey.  Analyse the design of the Studio 7 and how they utilise vivid and glowing shade to make their brand exciting and overflowing with emotion.

Consistency

Consistency has an important role when you want to improve business with your website.  Consistency will be contingent upon your choices on the elements mentioned above.  This will guarantee that your website will evoke uniformity.

Finally, you also have to consider the size and the placement of the logo on your web design.  The upper-left space of your website will be the conventional position of the logo.  Make sure that it will be big enough that it will be the first thing that your visitors will notice when they are directed to your website.