The Art of Building Your Brand through Web Design

A brand in the most common sense is just a symbol; the symbol that represents something significant.  In terms of company branding, this symbol represents the characteristic, experience, integrity and professionalism of the association.  This can be done by using a consistent logo, phrase, and image and sound on a variety of platforms that people interact with.  Branding is an integral part of your business growth online.  They can capture the interest of the consumers and keep their loyalty intact.  However, it is a complicated process that is executed in various types of media from the logo design, store decoration, print, and TV advertisement.  This process can also be executed with your web design.

Elements of Brand Building

Brand building highly matters on companies for several reasons.  If you are building your website, these elements on your web design will make you stand out from the competition.

Colour

Picking the ideal colour palette is crucial in brand building.  If you think that it is just for aesthetic appeal, then you are mistaken.  Colour has the power to trigger various sensations and emotions that allows them to associate it to characteristic and things.  For instance, red has the capacity to boost respiration and increase the pulse rate; it is often associated with excitement passion, power and energy which are why it is a common colour utilised in the entertainment web design such as iflix.  Shades of green symbolise health, money, profit, environment and nature.

Character

Infusing your web design with a personality and characteristic can help you convey the things that your company stands for.  If your company is about safety, stability, security or reliability, character can help you define your branding.  Find a character that your target audience can associate with.  You may use anthropomorphic elements such as the blue bird of Twitter.  Blue bird may appear differently, but you can still easily associate them to Twitter.

Emotion

Emotion would be another essential element that you can use on your web design.  The element of your website should not be limited to the aesthetic element but also on the emotion that you want to convey.  Analyse the design of the Studio 7 and how they utilise vivid and glowing shade to make their brand exciting and overflowing with emotion.

Consistency

Consistency has an important role when you want to improve business with your website.  Consistency will be contingent upon your choices on the elements mentioned above.  This will guarantee that your website will evoke uniformity.

Finally, you also have to consider the size and the placement of the logo on your web design.  The upper-left space of your website will be the conventional position of the logo.  Make sure that it will be big enough that it will be the first thing that your visitors will notice when they are directed to your website.

Re-purposing an Old Machine to Something New… The trendy thing, and why I can’t do it!

In our office sits one of the old iMac G4’s, the first flatscreen with the half circle base. It has a fantastic 800Ghz G4 Processor, not even a 1GB Ram and by all standards a modern Raspberry Pi 3 can run rings around it.

So why won’t I touch it, why won’t I upgrade this machine like I would any other computer out there? Nostalgic reasons? Overly Complicated? I honestly can’t put my finger on it… its just hardware, its no different to the graphics card I replaced at Christmas, but for some reason I *won’t* touch it.

I found myself debating why, i find a list is helpful in organising my ideas and helping me move forward;

  1. Modernise this machine
  2. Install Linux and make it a usable machine
  3. Watch TV on it/Kodi Box?
  4. Use it as a Apple TV

All good ideas, but I couldn’t do it. I think what upsets me about touching it is the fact that it still works! Running Mac OS Panther (the latest OS Apple did for the G4 chips), it boots up, plays music, even plays videos… the hinged stand works so why do it!

 

3 ways to improve the Security of Your Website

Investing on website security measures should be a compulsory idea to every web master. It takes a lot of time, money and resources to build a website site from scratch until it becomes a well-functioning site that users can navigate through and quench their intended purposes. But as there are nefarious web thieves everywhere, your website could compromised and get wiped out in minute without you noticing. There are some simple but unique ways that can help you to protect your website besides backing up your files regularly. Many people think that after web design is complete, hacking is not possible but with advanced technology, intrusion to your website features can occur.

Always Keep the Trendy Features on Your Platform

A strong website promotes business growth online which is why it should be trendy to overcome the stiff competition from synonym businesses. The platforms and scripts that you have launched in the website should be up to date to ensure that people find it hard to compromise your website security systems. Many of these features that people use, like plugins, are built on open-source software where people of all intentions, bad or good, can access them. When you leave these features for long on your website, hackers can easily generate the security codes of these features and easily intrude your website. Change them regularly and make sure that they are up to date because by doing so, they would not have the time to generate codes for the new features.

Security Plugins Installation Should be Compulsory

There is software that tools that provide 24-hour surveillance of your site to detect and bounce all the hacking threats from hackers. These software tools are readily available, and when you want to address the inherent website weakness, you just need to install and attach them to your website. A good example is Better WP security and Bullet proof security when you are using WordPress. If you use HTML pages, Site Lock could be the best software to install because it protects both website features that content. Improve business with your website by enhancing its security features.

Invest on File Permissions through Codes

This method is too technical, but it is not that hard to understand and implement. You can break down your site into files which would be stored by the web hosting company. Each of these files would be assigned a code with three digits that work to offer permissions or authorisation on who should access the file. For example 756. 7 mean the owner of the site and can edit, delete or make amendments of content. 5 means the person can read and edit but cannot delete or save changes unless permitted by 7 who is the owner of the website. 6 is the read-only user who is just allowed to read but not edit or do anything else to the website. Codes can take different numbers, but they are from 0-7.

Security measures of a website are important to put emphasis on because they are the ones that would enhance smooth running of your business.