Designing your Own Site or Paying someone to do it… which is better???

Websites are still seen as a dark art to some, with terms such as SEO, PPC, Analytics, copywriting, user experience, SSD, SATA, CPU, RAM and HD’s all over the place it’s a nightmare to know what you need and what you don’t need… no wonder you want a simple and easy life.

What if I were to tell you, you don’t need to understand it all and it’s not as complicated as you think! Let’s start by picking out those silly terms and making sense of them.

We’ll start with the techie talk first…

SSD, SATA, CPU, RAM and HD, what’s that all about. These are your resources for your website, SSD/SATA and HD are all the storage (the box your website is going into), CPU is the power your site has, so the larger the numbers of both these sections the better, however remember SSD is better than SATA (read our article here about SSD to find out why!)

programming

Now let’s talk about the analytics side of things, SEO/PPC, PPM, Copywriting, User Experience, each of these serves a larger master, SEO/PPC/PPM are for google and the search engines, SEO is all about writing your site to match what the search engines want, there are specifics that these sites love and you can find tools on-line to help you deliver these with no cost, have a look at Hypestar’s free SEO tool, then make the changes it suggests. For more comprehensive and technical SEO have a word with us and we’ll introduce you to our SEO tool (we’ll even help you implement some of the changes). PPC and PPM are the dark arts you hear about, these are paid adverts on Google, PPC is pay per click (so every time someone clicks on the advert you get charged), PPM is pay per impression (every time someone sees it you’re changed)… PPM is great for brand building but has little to no return on investment, however if someone clicks 100 times on the same advert you’re only charged for the times they see it on search, while PPC works the other way round, you’re changed every time someone clicks… does that all make sense?

Okay so the babble is all out of the way, and you understand the terms, let’s go back to building your own site and if its right for you?

Lets Start with paying someone to do it…

Firstly, you have to find a company you want to work with, within the North East of England if you google web designer you’ll find over 5 million results. Picking one can be tricky, you’ll meet loads of them, they’ll all tell you different prices for different things and eventually you’ll pick one for yourself.

Once you’ve done that they make the site, it might take a month, or two, or even 6 months. It all depends on what you want and how much you’ve paid. Once it’s built they upload it to staging server, then you test it, and correct it… still after months…. it’s not online and still being built, when the site is ready and you’ve got it on-line, a few months later you want to make a change. Did your web site builder agree a certain amount of changes a year for free, are there charges?

You decide you want to take the site elsewhere as the annual fees are in the £1000’s to keep it there, so now, they charge you for access or make it difficult for the next company…

Horror Stories I’ve seen from multiple customers.

Why not do it yourself?

Take up hosting from us at £50 a year and install WordPress with our 1 click installer. Head on a course with our partner company Hypestar and learn how to build it yourself. Feel free to pay a designer to do some logos and buy a template from the internet.

Work on the site in your own time, have the prototype online and then install and setup the ecommerce later after already running a SEO tool to check the content is right.

Designer – £50

Hosting – £50

Training – £120

Total cost less than £300 and only £50 a year to keep it going…

It’s a no brainier!!!!

Improve your Web Design with WordPress plugins

Improve your Web Design with WordPress plugins

Congratulations! You have a great web design that is up and running. The images look great, you wrote great content, now the customers need to find you. After a month there is absolutely no business growth online. So what is going on? Fact is that digital tools are advancing at a blinding rate. You need to keep up, or you will fall behind. WordPress has a lot of plug-ins to make your website more efficient and keep you in the loop.

Downloading WordPress Plugins

WordPress has a huge library of plugins to help you to improve business with your website. If you have a WordPress web design, your website hosting is probably done on a WordPress compatible server. These web hosting companies usually offer their support when you have a WordPress site, so you won’t get stuck. Before signing up with the hosting company, make sure they can give you speed, security, and reliability, the three most important necessities for your website hosting.

Essential Tools to Monitor Business Growth Online

You decided to get a website because you wanted to improve business with your website. If you aren’t succeeding, there must be an explanation.

• Google Analytics by Yoast:

Track your website’s performance to see how well you are doing. You set up a certain goal, and you try to boost sales or visibility to get to that goal. Google Analytics is an invaluable analytics service to help you monitor your website traffic, and track the efficiency of your promotions and ads. The Google Analytics by Yoast plugin connects the platform with your WordPress website, making it easy to stay informed.

• Rank in Google with Yoast SEO

In order to have business growth online, you need to be noticed. WordPress is already very SEO-friendly, but getting this handy plugin is really effective. You can make little tweaks on your website to increase your ranking. It has a grading system that automatically grades any new posts or pages. If you are missing out on potential optimisation, it will warn you.

Tools to Keep you Secure Online

It could be devastating to a business to be shut down because of a website failure or security issue. Luckily you can have your business covered by using one of these WordPress plugins.

• UpDraftPlus

Better safe than sorry. An automated backup can give you immeasurable peace of mind. This plugin runs stealthily in the background without you even noticing. With UpDraftPlus you will be ready when the meltdown comes, and yes, it is unfortunately bound to come sooner or later. It is absolutely free, so you shouldn’t be without it.

• WordFence

Although WordPress is a secure platform, some factors may compromise your website’s security without your knowledge. By downloading the WordFence plugin, you will have the peace of mind of knowing that your website is continuously being monitored for any flaws that could jeopardise its security.