How to Enjoy Exponential Business Growth Online

With a physical retail store, business owners can easily see customers who come in, and the ones who walk past the shop. This should be the same case with your online business. There are so many benefits that you can draw from a good web design. Even before you can consider web hosting, it is critical to ensure that your website has a clear design. This will help improve business with your website. When you have a website, you use a number of options to engage customers and grow your business to greater heights.

If you are committed to business growth online, there a number of things that you should consider doing, as far as your online presence is goes:

Intuitive Web Design

Technology has taken over all sectors in the business work. Before seeking for web hosting services, you should ensure that you have a responsive design. Most online buyers will start their online shopping through mobile devices. With that in mind, always ensure that your web design is mobile-friendly. Without a mobile friendly design you will lose over 50% of the customers. With the current trends, having a responsive design, will be the basic standard if you want to improve business with your website.

Consumer Behaviour Analysis

Understanding the behaviour of your consumers is critical for business growth online. There are a number of applications that will allow you to track the behaviour metrics of your website users. Google Analytics is one of the best tools to use for this purpose. You will get a detailed report on the user behaviour from your website, and this can be used to your advantage.

Advertise

Most business owners make the wrong assumption that web hosting is as good advertising. This is not correct, and you would need to find different means of advertising your business to the rest of the world. Advertising would make sense if you are using analytics so that you can have targeted campaigns for your business.

Have a Clear Message

Your web design should entail a clear message so that anyone who lands on your site for the first time can easily tell what business you are in. One critical step to improve your business with your website is by evaluating the message that you are conveying. Remember that your website is not a document and do not use very long texts and small print when trying to pass a message.

There are so many channels that can be used to relay a message to the target audience. When you use Google analytics, you can easily tell what works with most consumers. All these tips should help with business growth online and give you a good ROI.

8 Tips for Brand Building with Web Design

Do you have a business which operates without an official website? While such a business might be successful and rake in tons of money, it might be losing an opportunity to increase their income. This is where web hosting comes in. Here are 8 tips for business growth online that will help you tap into that online market.

1. Colour

Colour is essentially the theme of your business. Say, your business deals with things to do with nature, the colour option that would perfectly fit this business is Green, which gives a sense of nature and vegetation. When choosing a colour for web design, make sure you have appropriately researched what these colours actually represent.

2. Character

Business growth online requires that you infuse a bit of character into the web design in order to tell customers what your business actually stands for. Remember you want to sell yourself, so make sure that you have a business logo which is relevant to what you are selling. Character and theme go hand in hand. For instance, if you have a car dealership, make sure that it is well represented in the logo and website theme.

3. Emotion

In pursuit of business growth online, business should endeavour to develop a certain emotion with its customers. In other words, businesses should not aim to have a website with the latest design trends; however, they should build and brand their website in a way which reflects your business.

4. Consistency

Consistency in web hosting is all about making your brand memorable. Ensure that the entire website reflects the same theme as the actual business. This means that similar visuals, colours and typography are used in different web pages.

5. Logo Position and Size

A logo is the backbone of branding. Without a logo, your business lacks identity and customers will, therefore, be unable to identify with it. It is, therefore, imperative that you have your logo clearly affixed on the website, preferably at the top left corner. Size is also another factor to consider. Make sure that is clearly visible and the font legible.

6. Web content tone

The tone is basically the voice of the business. Web design, aside from having great visuals and user experiences, is about having a tone which reflects your business. For instance, if you are a law firm, ensure that the language used is professional. If you have a blog, let the web content, say articles, be friendly and informative. In this way, you are able to communicate effectively with your readers.

These are just a few ways in which you can go about business growth online. If you have any questions, suggestions or enquire about web hosting and/or web design, feel free to talk to us.

Why you should buy variations on your Domain Name!

Creating a solid foundation is vitally important when building your business’s online presence.

The first step is to choose and register the right domain name. A .com domain name is especially valuable if it’s time for your company to go global and sell to different markets. If you register a domain name for your business’s main website in an internationally recognised top level domain (“TLD”) such as .com, you won’t need to register a domain name in a TLD that’s suited only for a particular country.

In addition, the familiarity and dependability of .com inspires trust in customers. After all, for more than 19 years, Verisign has maintained 100% operational accuracy and stability for .com and .net.

Once you’ve registered a .com domain name and established your business’s main website using the .com domain name, you’re ready to expand your business’ online presence. Registering multiple domain names will not only help you expand your business’ online presence but will provide you with a variety of other benefits as well.

Registering your company’s name as a domain name in other TLDs, like .net or .tv, can help protect your online space by preventing competitors from using the same domain name in the selected TLD and stop internet traffic otherwise intended for your website being sent to a competitor’s website, thereby helping you reduce customer confusion and challenges in finding your business online.

Capture misspellings and keep the competition at bay

Registering multiple variations of your company’s name as domain names in one TLD, such as .com, can help your customers reach your website even if they misspell your company’s name. Instead of visiting an error page, you can use URL redirection to redirect customers from the improperly spelled domain name to the properly spelled domain name with your business’s main website. As an added benefit, you will also prevent others from registering domain names that are similar to your company’s name.

More marketing opportunities

If your business intends to launch a marketing campaign, you can register domain names to align or support the campaign.

Take comparethemarket.com, for example. The company’s ‘comparethemeerkat’ campaign was a huge success. To complement the campaign, the insurance company registered comparethemeerkat.com, an additional domain name with a website that provides quotes and links to the main site.

Whether you direct customers to a promotional landing page or to your main website, additional domain names can help promote and drive results for an existing in-market campaign.

Highlight your company’s niche

Additional descriptive and memorable domain names in the .com TLD can highlight the unique aspects of your business, such as location or speciality.

If, for example, your main website is plumberjones.com but you’re eager to target customers in a specific area, you could register plumberinbrixton.com as an additional domain name and redirect customers from the additional domain name to the domain name with your main website.

Alternatively, you can use descriptive terms to help ensure that potential customers looking for plumbers can reach you – such as registering a domain name like stopleakypipes.com.

Registering multiple domain names in multiple TLDs, like .net or .tv, doesn’t mean you need multiple websites. For example, you can use URL redirecting to redirect internet traffic intended for one or more of your domain names to your preferred .com domain name with your business’s main website. With URL redirection, it will be easier for you to collect, measure and analyse all of the internet traffic destined for your online business since it’s all being redirected to one domain name.

Registering multiple domain names in multiple TLDs and/or in .com, with your main website on a .com domain name, is a smart, cost-effective way of increasing your company’s online presence while also creating a variety of other benefits for your business. Use our Find a Domain Name tool to register a domain name.