4 Ways on How to Measure the Growth of Your Brand

Measuring the growth of the business is an essentially keeping track of the people who visit your website (web traffic) and mentions in, say social media platforms such as Facebook or Twitter. Here are 5 way on how to measure brand building online.

1. Google Analytics – analytics.google.com

Let me start by mentioning that using Google Analytics to measure your brand building online progress is free. Google Analytics, which is managed by the Internet Mogul, Google, is considered among the best tools to measure website engagement. It gives you a comprehensive data report complete with graphs showing which keywords are more effective, which ones are not and so on and so forth.

What’s more, using this tool is quite easy. Simply set up your account, where you’ll give some information concerning the website/webpage you would like to monitor. Google will then send you a tracking code which you will paste onto the webpage(s) you would like to track. The final step is for you to wait to receive your report containing data on website traffic.

2. Parse.ly – www.parsely.com

Otherwise referred to as Dash, Parse.ly analytics software for web hosting is essentially designed for publishers, which makes it preferably for an e-commerce site. It measures web visitors as they read web content in order to generate their data. Despite being a premium service, it’s arguably the best analytics services for publishing websites and is used by big websites such as The Telegraph.

3. Piwik – www.piwik.org

Piwik is another free open-source software which works basically the same as Google Analytics, and it has some amazing as well. Aside from offering your accurate data, Piwik allows you to download its analytics software in what they call ‘100 percent data ownership.’ This basically means that you can install their software on your business servers and monitor the data independently. An alternative is to have a cloud-hosted Piwik service, which guarantees to still offer your 100 percent data ownership.

4. KISSMetrics – www.kissmetrics.com

KISSMetrics is your typical analytics software. Unlike Parse.ly which tracks articles and authors, this software generates data on web traffic. KISSMetrics’ dashboard gives you data such as Total Revenue, say if you have a web store. It also tells you that which order paths are popular as well as informing you of the most productive referral sources in order to help you in brand building online.

So there you have it. 5 tools which assist you in analysing you brand building online progress through analysing web traffic. Feel free to talk to us if you have questions, suggestions or inquiries on web hosting or web design.

How to Enjoy Exponential Business Growth Online

With a physical retail store, business owners can easily see customers who come in, and the ones who walk past the shop. This should be the same case with your online business. There are so many benefits that you can draw from a good web design. Even before you can consider web hosting, it is critical to ensure that your website has a clear design. This will help improve business with your website. When you have a website, you use a number of options to engage customers and grow your business to greater heights.

If you are committed to business growth online, there a number of things that you should consider doing, as far as your online presence is goes:

Intuitive Web Design

Technology has taken over all sectors in the business work. Before seeking for web hosting services, you should ensure that you have a responsive design. Most online buyers will start their online shopping through mobile devices. With that in mind, always ensure that your web design is mobile-friendly. Without a mobile friendly design you will lose over 50% of the customers. With the current trends, having a responsive design, will be the basic standard if you want to improve business with your website.

Consumer Behaviour Analysis

Understanding the behaviour of your consumers is critical for business growth online. There are a number of applications that will allow you to track the behaviour metrics of your website users. Google Analytics is one of the best tools to use for this purpose. You will get a detailed report on the user behaviour from your website, and this can be used to your advantage.

Advertise

Most business owners make the wrong assumption that web hosting is as good advertising. This is not correct, and you would need to find different means of advertising your business to the rest of the world. Advertising would make sense if you are using analytics so that you can have targeted campaigns for your business.

Have a Clear Message

Your web design should entail a clear message so that anyone who lands on your site for the first time can easily tell what business you are in. One critical step to improve your business with your website is by evaluating the message that you are conveying. Remember that your website is not a document and do not use very long texts and small print when trying to pass a message.

There are so many channels that can be used to relay a message to the target audience. When you use Google analytics, you can easily tell what works with most consumers. All these tips should help with business growth online and give you a good ROI.

8 Tips for Brand Building with Web Design

Do you have a business which operates without an official website? While such a business might be successful and rake in tons of money, it might be losing an opportunity to increase their income. This is where web hosting comes in. Here are 8 tips for business growth online that will help you tap into that online market.

1. Colour

Colour is essentially the theme of your business. Say, your business deals with things to do with nature, the colour option that would perfectly fit this business is Green, which gives a sense of nature and vegetation. When choosing a colour for web design, make sure you have appropriately researched what these colours actually represent.

2. Character

Business growth online requires that you infuse a bit of character into the web design in order to tell customers what your business actually stands for. Remember you want to sell yourself, so make sure that you have a business logo which is relevant to what you are selling. Character and theme go hand in hand. For instance, if you have a car dealership, make sure that it is well represented in the logo and website theme.

3. Emotion

In pursuit of business growth online, business should endeavour to develop a certain emotion with its customers. In other words, businesses should not aim to have a website with the latest design trends; however, they should build and brand their website in a way which reflects your business.

4. Consistency

Consistency in web hosting is all about making your brand memorable. Ensure that the entire website reflects the same theme as the actual business. This means that similar visuals, colours and typography are used in different web pages.

5. Logo Position and Size

A logo is the backbone of branding. Without a logo, your business lacks identity and customers will, therefore, be unable to identify with it. It is, therefore, imperative that you have your logo clearly affixed on the website, preferably at the top left corner. Size is also another factor to consider. Make sure that is clearly visible and the font legible.

6. Web content tone

The tone is basically the voice of the business. Web design, aside from having great visuals and user experiences, is about having a tone which reflects your business. For instance, if you are a law firm, ensure that the language used is professional. If you have a blog, let the web content, say articles, be friendly and informative. In this way, you are able to communicate effectively with your readers.

These are just a few ways in which you can go about business growth online. If you have any questions, suggestions or enquire about web hosting and/or web design, feel free to talk to us.