Why you should buy variations on your Domain Name!

Creating a solid foundation is vitally important when building your business’s online presence.

The first step is to choose and register the right domain name. A .com domain name is especially valuable if it’s time for your company to go global and sell to different markets. If you register a domain name for your business’s main website in an internationally recognised top level domain (“TLD”) such as .com, you won’t need to register a domain name in a TLD that’s suited only for a particular country.

In addition, the familiarity and dependability of .com inspires trust in customers. After all, for more than 19 years, Verisign has maintained 100% operational accuracy and stability for .com and .net.

Once you’ve registered a .com domain name and established your business’s main website using the .com domain name, you’re ready to expand your business’ online presence. Registering multiple domain names will not only help you expand your business’ online presence but will provide you with a variety of other benefits as well.

Registering your company’s name as a domain name in other TLDs, like .net or .tv, can help protect your online space by preventing competitors from using the same domain name in the selected TLD and stop internet traffic otherwise intended for your website being sent to a competitor’s website, thereby helping you reduce customer confusion and challenges in finding your business online.

Capture misspellings and keep the competition at bay

Registering multiple variations of your company’s name as domain names in one TLD, such as .com, can help your customers reach your website even if they misspell your company’s name. Instead of visiting an error page, you can use URL redirection to redirect customers from the improperly spelled domain name to the properly spelled domain name with your business’s main website. As an added benefit, you will also prevent others from registering domain names that are similar to your company’s name.

More marketing opportunities

If your business intends to launch a marketing campaign, you can register domain names to align or support the campaign.

Take comparethemarket.com, for example. The company’s ‘comparethemeerkat’ campaign was a huge success. To complement the campaign, the insurance company registered comparethemeerkat.com, an additional domain name with a website that provides quotes and links to the main site.

Whether you direct customers to a promotional landing page or to your main website, additional domain names can help promote and drive results for an existing in-market campaign.

Highlight your company’s niche

Additional descriptive and memorable domain names in the .com TLD can highlight the unique aspects of your business, such as location or speciality.

If, for example, your main website is plumberjones.com but you’re eager to target customers in a specific area, you could register plumberinbrixton.com as an additional domain name and redirect customers from the additional domain name to the domain name with your main website.

Alternatively, you can use descriptive terms to help ensure that potential customers looking for plumbers can reach you – such as registering a domain name like stopleakypipes.com.

Registering multiple domain names in multiple TLDs, like .net or .tv, doesn’t mean you need multiple websites. For example, you can use URL redirecting to redirect internet traffic intended for one or more of your domain names to your preferred .com domain name with your business’s main website. With URL redirection, it will be easier for you to collect, measure and analyse all of the internet traffic destined for your online business since it’s all being redirected to one domain name.

Registering multiple domain names in multiple TLDs and/or in .com, with your main website on a .com domain name, is a smart, cost-effective way of increasing your company’s online presence while also creating a variety of other benefits for your business. Use our Find a Domain Name tool to register a domain name.

5 Reasons why Businesses need a website!

  • It’s quick and Easy. Launching a website used to be a long, drawn-out process, but that’s not the case now, after you’ve come up with your idea and picked your domain name (the website address, ie google.co.uk), you can instantly check whether it is available using online tools (like this one), then very quickly register it. For addresses ending in .uk, this process normally takes just a few days. After this, you can employ a web designer – or use a number of free tools available online – to create a site. All in all, a basic five-page website can be registered, built and online within a month.
  • It’s cheap. Domain names do not cost a lot to register. A .co.uk address, for example, will set you back around £3.50 a year. Basic hosting services for small websites are regularly offered at less than £10 per month. If you plan to launch an e-commerce website, shopping cart software with a lifetime licence is now available for just a few hundred pounds, or you could use a commission-based payment provider such as PayPal, which is simple to add onto an existing website. Your most substantial expense is likely to be web design, but even these costs have significantly reduced over the years – and free do-it-yourself alternatives have become increasingly credible, with many businesses now using tools such as WordPress to build a site themselves. All in all, you could spend less than £1,000 to launch a credible, well designed website – a very reasonable expense in light of the potential benefits.

  • It’s always open. With a website you can literally make sales and generate new business in your sleep, dealing with the logistics in the morning.
  • It’s easy to test. You can measure virtually anything about your website. Traffic, ad clicks and where site visitors came from can all be easily monitored using free tools such as Google Analytics, so you can easily see what elements of your site are working and which aren’t. You can then instantly measure the impact of changes to imagery, messages, and promotions, which could help you to quickly develop a smart sales strategy as the site evolves.
  • It’s global. Unlike a bricks-and-mortar store, setting up a website means you have instant global reach, giving you access to an untold wealth of consumers. No longer being bound by location means you can sell to consumers across the world instantly, as the considerable barriers to launching physically in other countries no longer apply. Smart search engine optimisation (SEO) strategies will see your page achieve greater prominence in search listings – if you are an e-commerce business, this is particularly valuable, although national reach is very important for the vast majority of small businesses.
  • Would You leave your Keys in the front door?

    After this mornings news about Yahoo and the constant alerts about keeping your data safe, lets talk about how you can do it for free and the benefits and disadvantages.

    Firstly you have look at your data online as open to grab, assuming this will make it easier to secure it. We’re going to discuss the levels of security and what you need to consider and how far you can take it, before I offer advice, this is not definitive, even if you do everything on this list, short of turning off the machine, locking it in a airtight case and shooting it into space, there’s no way to be totally safe.
    How can people get in?
    Bruteforce

    Hackers try every word in the dictionary and variations on the word until its correct, this can take a long time to word but if they can narrow the password down it could take hours or days
    Social Engineering

    The scariest one so far is this, by gaining a little bit of information from you, they work through your banks, insurances, anything they can find and work step my step to gather more information, once they have enough, they can order replacement debt/credit cards, take out loans, open new accounts, its the core of Identity Theft!
    Lets start with the basics…
    PASSWORDS…

    These are the most common annoyance of all of us, hundreds of different site, iTunes, Amazon, Website, WordPress… the list is maddening. Most of us rotate between 3 or 4 passwords due to the fact we can’t remember more than that, and when forced to change we all add 1,2,3,4 to the end. Consider what you’re using for a password, if its something like M4$$i0Nth4UniC0rN then you have nothing to worry about, always choose a password with multiple variations, such as numbers, symbols and mixed upper/lowercase letters, change them regularly.

    You can use a password generator to create one, try this one.
    Two Form Factor…

    This is a new one on the block for the general public, pushed after the icloud hacks and android hacks, we all saw the data breaches at the big companies, here’s where two form factor is great. If your service offers you it, activate it… it is annoying but could save your data in the future and slows down both Bruteforce and Social Engineering attacks. Two Form allows you have a second authentication method, such as Text Messages, calls, Apps on your phone, this means if someone gets your username and password for the site they still can’t login without access to the authenticator, meaning you have a change to reset the account and save your data from falling into anyone hands.

    At this stage I would say most of us are now covered… if you want to go further down the rabbit hole its all system specific, but we’ll cover the theories.
    Hard Drive/Storage Level Encryption

    Linux, Apple, Android all offer Storage level encryption as standard (you need Windows 10 Pro for Bitlocker, but there are alternatives out there). This means you can encrypt the entire drive of your machine and link it to a password, USB or even the particular machine. The advantage of these system is ‘theft’ if you have all you data stored on these drives and they are encrypted they will require your code or a long time to gain access to the data, they can still bruteforce the machine but if you took my advice from earlier that will take a while and might not be worth their effort!
    Forget the password and use Certificates

    Certificates for remote login are fantastic ways of getting ridding the human factor, combined with allowing logins from restricted addresses you can effectively force the hacker to find the certificate and the addresses for access to this server. You can either pay for them from us or you can use Let’s Encrypt!

    Remember if you over secure a server/machine you limit your access, and in fact make it a more tempting target, try making a honeypot to trap hackers before they find the important machines, and if the machine is that dangerous, keep it off the network and away from the outside world.

    Good Luck and remember Paranoia is good for security teams, but too much isn’t always the best thing!