4 Ways on How to Measure the Growth of Your Brand

Measuring the growth of the business is an essentially keeping track of the people who visit your website (web traffic) and mentions in, say social media platforms such as Facebook or Twitter. Here are 5 way on how to measure brand building online.

1. Google Analytics – analytics.google.com

Let me start by mentioning that using Google Analytics to measure your brand building online progress is free. Google Analytics, which is managed by the Internet Mogul, Google, is considered among the best tools to measure website engagement. It gives you a comprehensive data report complete with graphs showing which keywords are more effective, which ones are not and so on and so forth.

What’s more, using this tool is quite easy. Simply set up your account, where you’ll give some information concerning the website/webpage you would like to monitor. Google will then send you a tracking code which you will paste onto the webpage(s) you would like to track. The final step is for you to wait to receive your report containing data on website traffic.

2. Parse.ly – www.parsely.com

Otherwise referred to as Dash, Parse.ly analytics software for web hosting is essentially designed for publishers, which makes it preferably for an e-commerce site. It measures web visitors as they read web content in order to generate their data. Despite being a premium service, it’s arguably the best analytics services for publishing websites and is used by big websites such as The Telegraph.

3. Piwik – www.piwik.org

Piwik is another free open-source software which works basically the same as Google Analytics, and it has some amazing as well. Aside from offering your accurate data, Piwik allows you to download its analytics software in what they call ‘100 percent data ownership.’ This basically means that you can install their software on your business servers and monitor the data independently. An alternative is to have a cloud-hosted Piwik service, which guarantees to still offer your 100 percent data ownership.

4. KISSMetrics – www.kissmetrics.com

KISSMetrics is your typical analytics software. Unlike Parse.ly which tracks articles and authors, this software generates data on web traffic. KISSMetrics’ dashboard gives you data such as Total Revenue, say if you have a web store. It also tells you that which order paths are popular as well as informing you of the most productive referral sources in order to help you in brand building online.

So there you have it. 5 tools which assist you in analysing you brand building online progress through analysing web traffic. Feel free to talk to us if you have questions, suggestions or inquiries on web hosting or web design.

8 Tips for Brand Building with Web Design

Do you have a business which operates without an official website? While such a business might be successful and rake in tons of money, it might be losing an opportunity to increase their income. This is where web hosting comes in. Here are 8 tips for business growth online that will help you tap into that online market.

1. Colour

Colour is essentially the theme of your business. Say, your business deals with things to do with nature, the colour option that would perfectly fit this business is Green, which gives a sense of nature and vegetation. When choosing a colour for web design, make sure you have appropriately researched what these colours actually represent.

2. Character

Business growth online requires that you infuse a bit of character into the web design in order to tell customers what your business actually stands for. Remember you want to sell yourself, so make sure that you have a business logo which is relevant to what you are selling. Character and theme go hand in hand. For instance, if you have a car dealership, make sure that it is well represented in the logo and website theme.

3. Emotion

In pursuit of business growth online, business should endeavour to develop a certain emotion with its customers. In other words, businesses should not aim to have a website with the latest design trends; however, they should build and brand their website in a way which reflects your business.

4. Consistency

Consistency in web hosting is all about making your brand memorable. Ensure that the entire website reflects the same theme as the actual business. This means that similar visuals, colours and typography are used in different web pages.

5. Logo Position and Size

A logo is the backbone of branding. Without a logo, your business lacks identity and customers will, therefore, be unable to identify with it. It is, therefore, imperative that you have your logo clearly affixed on the website, preferably at the top left corner. Size is also another factor to consider. Make sure that is clearly visible and the font legible.

6. Web content tone

The tone is basically the voice of the business. Web design, aside from having great visuals and user experiences, is about having a tone which reflects your business. For instance, if you are a law firm, ensure that the language used is professional. If you have a blog, let the web content, say articles, be friendly and informative. In this way, you are able to communicate effectively with your readers.

These are just a few ways in which you can go about business growth online. If you have any questions, suggestions or enquire about web hosting and/or web design, feel free to talk to us.