Business Growth Online – Challenging yet Achievable

While there are a few different ways for you to start expanding your business, taking advantage of the internet is without a doubt one of the most effective and efficient ways for you to consider. However, there are quite a few things that you would need to take into account if you are to achieve any type of business growth online. We are going to outline a few ideas that could be further developed into becoming a powerful growth strategy, accumulating new customers, leads and ultimately – revenue.

Set it up

Well, the first thing that you need to do is to get your website created professionally. A lot of people are falling for the popular misconception that the DIY approach is just as viable, but that’s widely untrue. Web design and development are intricate processes which take years of expertise in order to be handled perfectly. No DIY platform can provide you with the chance to come up with the same functionalities that a professional developer would do.

Be Trendy

Don’t get stuck with one design of your website. While consistency is particularly important, you need to ensure that your website isn’t outdated. Whenever there is something far more popular, functional and convenient – go for it. Show your clients that you are adaptable because if you don’t – they’ll notice it. We live in a particularly dynamic world and being able to scale and adapt to new implementations is of essence.

Provide Value

That’s what your customers are looking for. Unless you are marketing a completely new, never before seen product or service, which are highly unlikely, chances are that you have a lot of competition. So, with this in mind, you need to ensure that you provide as much value and clarity to your customers as you can. If you want to achieve business growth online, attracting customers is your number one priority. With this in mind, the best way to do so is through providing actionable and quality content as well as a lot of transparent and clear value to them.

Web design, development, and the further digital marketing is something absolutely necessary and particularly important if you are to ensure that everything is handled perfectly. Implementing the necessary SEO techniques as well as other popular marketing methods is very important if you are to grow your business substantially throughout the Internet. Keep in mind that this is becoming the only powerful and scalable method of actually expanding your business’s reach as conventional marketing and product placement channels are already becoming less prominent.

4 Ways on How to Measure the Growth of Your Brand

Measuring the growth of the business is an essentially keeping track of the people who visit your website (web traffic) and mentions in, say social media platforms such as Facebook or Twitter. Here are 5 way on how to measure brand building online.

1. Google Analytics – analytics.google.com

Let me start by mentioning that using Google Analytics to measure your brand building online progress is free. Google Analytics, which is managed by the Internet Mogul, Google, is considered among the best tools to measure website engagement. It gives you a comprehensive data report complete with graphs showing which keywords are more effective, which ones are not and so on and so forth.

What’s more, using this tool is quite easy. Simply set up your account, where you’ll give some information concerning the website/webpage you would like to monitor. Google will then send you a tracking code which you will paste onto the webpage(s) you would like to track. The final step is for you to wait to receive your report containing data on website traffic.

2. Parse.ly – www.parsely.com

Otherwise referred to as Dash, Parse.ly analytics software for web hosting is essentially designed for publishers, which makes it preferably for an e-commerce site. It measures web visitors as they read web content in order to generate their data. Despite being a premium service, it’s arguably the best analytics services for publishing websites and is used by big websites such as The Telegraph.

3. Piwik – www.piwik.org

Piwik is another free open-source software which works basically the same as Google Analytics, and it has some amazing as well. Aside from offering your accurate data, Piwik allows you to download its analytics software in what they call ‘100 percent data ownership.’ This basically means that you can install their software on your business servers and monitor the data independently. An alternative is to have a cloud-hosted Piwik service, which guarantees to still offer your 100 percent data ownership.

4. KISSMetrics – www.kissmetrics.com

KISSMetrics is your typical analytics software. Unlike Parse.ly which tracks articles and authors, this software generates data on web traffic. KISSMetrics’ dashboard gives you data such as Total Revenue, say if you have a web store. It also tells you that which order paths are popular as well as informing you of the most productive referral sources in order to help you in brand building online.

So there you have it. 5 tools which assist you in analysing you brand building online progress through analysing web traffic. Feel free to talk to us if you have questions, suggestions or inquiries on web hosting or web design.

How to Enjoy Exponential Business Growth Online

With a physical retail store, business owners can easily see customers who come in, and the ones who walk past the shop. This should be the same case with your online business. There are so many benefits that you can draw from a good web design. Even before you can consider web hosting, it is critical to ensure that your website has a clear design. This will help improve business with your website. When you have a website, you use a number of options to engage customers and grow your business to greater heights.

If you are committed to business growth online, there a number of things that you should consider doing, as far as your online presence is goes:

Intuitive Web Design

Technology has taken over all sectors in the business work. Before seeking for web hosting services, you should ensure that you have a responsive design. Most online buyers will start their online shopping through mobile devices. With that in mind, always ensure that your web design is mobile-friendly. Without a mobile friendly design you will lose over 50% of the customers. With the current trends, having a responsive design, will be the basic standard if you want to improve business with your website.

Consumer Behaviour Analysis

Understanding the behaviour of your consumers is critical for business growth online. There are a number of applications that will allow you to track the behaviour metrics of your website users. Google Analytics is one of the best tools to use for this purpose. You will get a detailed report on the user behaviour from your website, and this can be used to your advantage.

Advertise

Most business owners make the wrong assumption that web hosting is as good advertising. This is not correct, and you would need to find different means of advertising your business to the rest of the world. Advertising would make sense if you are using analytics so that you can have targeted campaigns for your business.

Have a Clear Message

Your web design should entail a clear message so that anyone who lands on your site for the first time can easily tell what business you are in. One critical step to improve your business with your website is by evaluating the message that you are conveying. Remember that your website is not a document and do not use very long texts and small print when trying to pass a message.

There are so many channels that can be used to relay a message to the target audience. When you use Google analytics, you can easily tell what works with most consumers. All these tips should help with business growth online and give you a good ROI.