Designing your Own Site or Paying someone to do it… which is better???

Websites are still seen as a dark art to some, with terms such as SEO, PPC, Analytics, copywriting, user experience, SSD, SATA, CPU, RAM and HD’s all over the place it’s a nightmare to know what you need and what you don’t need… no wonder you want a simple and easy life.

What if I were to tell you, you don’t need to understand it all and it’s not as complicated as you think! Let’s start by picking out those silly terms and making sense of them.

We’ll start with the techie talk first…

SSD, SATA, CPU, RAM and HD, what’s that all about. These are your resources for your website, SSD/SATA and HD are all the storage (the box your website is going into), CPU is the power your site has, so the larger the numbers of both these sections the better, however remember SSD is better than SATA (read our article here about SSD to find out why!)

programming

Now let’s talk about the analytics side of things, SEO/PPC, PPM, Copywriting, User Experience, each of these serves a larger master, SEO/PPC/PPM are for google and the search engines, SEO is all about writing your site to match what the search engines want, there are specifics that these sites love and you can find tools on-line to help you deliver these with no cost, have a look at Hypestar’s free SEO tool, then make the changes it suggests. For more comprehensive and technical SEO have a word with us and we’ll introduce you to our SEO tool (we’ll even help you implement some of the changes). PPC and PPM are the dark arts you hear about, these are paid adverts on Google, PPC is pay per click (so every time someone clicks on the advert you get charged), PPM is pay per impression (every time someone sees it you’re changed)… PPM is great for brand building but has little to no return on investment, however if someone clicks 100 times on the same advert you’re only charged for the times they see it on search, while PPC works the other way round, you’re changed every time someone clicks… does that all make sense?

Okay so the babble is all out of the way, and you understand the terms, let’s go back to building your own site and if its right for you?

Lets Start with paying someone to do it…

Firstly, you have to find a company you want to work with, within the North East of England if you google web designer you’ll find over 5 million results. Picking one can be tricky, you’ll meet loads of them, they’ll all tell you different prices for different things and eventually you’ll pick one for yourself.

Once you’ve done that they make the site, it might take a month, or two, or even 6 months. It all depends on what you want and how much you’ve paid. Once it’s built they upload it to staging server, then you test it, and correct it… still after months…. it’s not online and still being built, when the site is ready and you’ve got it on-line, a few months later you want to make a change. Did your web site builder agree a certain amount of changes a year for free, are there charges?

You decide you want to take the site elsewhere as the annual fees are in the £1000’s to keep it there, so now, they charge you for access or make it difficult for the next company…

Horror Stories I’ve seen from multiple customers.

Why not do it yourself?

Take up hosting from us at £50 a year and install WordPress with our 1 click installer. Head on a course with our partner company Hypestar and learn how to build it yourself. Feel free to pay a designer to do some logos and buy a template from the internet.

Work on the site in your own time, have the prototype online and then install and setup the ecommerce later after already running a SEO tool to check the content is right.

Designer – £50

Hosting – £50

Training – £120

Total cost less than £300 and only £50 a year to keep it going…

It’s a no brainier!!!!

8 Tips for Brand Building with Web Design

Do you have a business which operates without an official website? While such a business might be successful and rake in tons of money, it might be losing an opportunity to increase their income. This is where web hosting comes in. Here are 8 tips for business growth online that will help you tap into that online market.

1. Colour

Colour is essentially the theme of your business. Say, your business deals with things to do with nature, the colour option that would perfectly fit this business is Green, which gives a sense of nature and vegetation. When choosing a colour for web design, make sure you have appropriately researched what these colours actually represent.

2. Character

Business growth online requires that you infuse a bit of character into the web design in order to tell customers what your business actually stands for. Remember you want to sell yourself, so make sure that you have a business logo which is relevant to what you are selling. Character and theme go hand in hand. For instance, if you have a car dealership, make sure that it is well represented in the logo and website theme.

3. Emotion

In pursuit of business growth online, business should endeavour to develop a certain emotion with its customers. In other words, businesses should not aim to have a website with the latest design trends; however, they should build and brand their website in a way which reflects your business.

4. Consistency

Consistency in web hosting is all about making your brand memorable. Ensure that the entire website reflects the same theme as the actual business. This means that similar visuals, colours and typography are used in different web pages.

5. Logo Position and Size

A logo is the backbone of branding. Without a logo, your business lacks identity and customers will, therefore, be unable to identify with it. It is, therefore, imperative that you have your logo clearly affixed on the website, preferably at the top left corner. Size is also another factor to consider. Make sure that is clearly visible and the font legible.

6. Web content tone

The tone is basically the voice of the business. Web design, aside from having great visuals and user experiences, is about having a tone which reflects your business. For instance, if you are a law firm, ensure that the language used is professional. If you have a blog, let the web content, say articles, be friendly and informative. In this way, you are able to communicate effectively with your readers.

These are just a few ways in which you can go about business growth online. If you have any questions, suggestions or enquire about web hosting and/or web design, feel free to talk to us.