Websites are still seen as a dark art to some, with terms such as SEO, PPC, Analytics, copywriting, user experience, SSD, SATA, CPU, RAM and HD’s all over the place it’s a nightmare to know what you need and what you don’t need… no wonder you want a simple and easy life.
What if I were to tell you, you don’t need to understand it all and it’s not as complicated as you think! Let’s start by picking out those silly terms and making sense of them.
We’ll start with the techie talk first…
SSD, SATA, CPU, RAM and HD, what’s that all about. These are your resources for your website, SSD/SATA and HD are all the storage (the box your website is going into), CPU is the power your site has, so the larger the numbers of both these sections the better, however remember SSD is better than SATA (read our article here about SSD to find out why!)
Now let’s talk about the analytics side of things, SEO/PPC, PPM, Copywriting, User Experience, each of these serves a larger master, SEO/PPC/PPM are for google and the search engines, SEO is all about writing your site to match what the search engines want, there are specifics that these sites love and you can find tools on-line to help you deliver these with no cost, have a look at Hypestar’s free SEO tool, then make the changes it suggests. For more comprehensive and technical SEO have a word with us and we’ll introduce you to our SEO tool (we’ll even help you implement some of the changes). PPC and PPM are the dark arts you hear about, these are paid adverts on Google, PPC is pay per click (so every time someone clicks on the advert you get charged), PPM is pay per impression (every time someone sees it you’re changed)… PPM is great for brand building but has little to no return on investment, however if someone clicks 100 times on the same advert you’re only charged for the times they see it on search, while PPC works the other way round, you’re changed every time someone clicks… does that all make sense?
Okay so the babble is all out of the way, and you understand the terms, let’s go back to building your own site and if its right for you?
Lets Start with paying someone to do it…
Firstly, you have to find a company you want to work with, within the North East of England if you google web designer you’ll find over 5 million results. Picking one can be tricky, you’ll meet loads of them, they’ll all tell you different prices for different things and eventually you’ll pick one for yourself.
Once you’ve done that they make the site, it might take a month, or two, or even 6 months. It all depends on what you want and how much you’ve paid. Once it’s built they upload it to staging server, then you test it, and correct it… still after months…. it’s not online and still being built, when the site is ready and you’ve got it on-line, a few months later you want to make a change. Did your web site builder agree a certain amount of changes a year for free, are there charges?
You decide you want to take the site elsewhere as the annual fees are in the £1000’s to keep it there, so now, they charge you for access or make it difficult for the next company…
Horror Stories I’ve seen from multiple customers.
Why not do it yourself?
Take up hosting from us at £50 a year and install WordPress with our 1 click installer. Head on a course with our partner company Hypestar and learn how to build it yourself. Feel free to pay a designer to do some logos and buy a template from the internet.
Work on the site in your own time, have the prototype online and then install and setup the ecommerce later after already running a SEO tool to check the content is right.
Designer – £50
Hosting – £50
Training – £120
Total cost less than £300 and only £50 a year to keep it going…
It’s a no brainier!!!!