Web Agencies: How to Get More Value From Your Web Host

Web Agencies: How to Get More Value From Your Web Host

Managing a web agency involves keeping a lot of separate trains running on time without any of them colliding. Revenue, clients, staff, freelancers, sales, marketing, and everything within its own project timescale. Nothing about running a web design or development agency is easy.

Web hosting is often an afterthought. Even when an agency has been receiving mediocre service, agencies usually stick to who they know and put up with it. We know this is far from ideal, especially when agencies are only passing on the cost and not making a profit from the web host relationship.

Collaborative relationships are more useful for everyone. Your agency should profit from the relationship. Customers – those whose sites you’ve created – should get a better service. Ideally, your web host should play an active role in ensuring customer websites are secure and operating at peak performance.

So for anyone getting tired of their current web host, or wanting to give customers more, here are a few ways you can improve your web host relationship.

Get More From Your Web Host

#1: Get feedback: Are you, your team and customers happy with the current arrangement?

Take everything into consideration. Cost, client website performance (uptime, speed, security), previous customer service/support interactions and whether you honestly feel as if you are getting good value for money.

#2: Does your web host empower your agency and customers?

Web hosts and IT partners should empower customers. When a client has a website, we can either assume they have a certain level of technical knowledge and proficiency, or they’re something of a technophobe, but want to learn. Either way, knowledge sharing should be an important part of any web host relationship.

Customer-focused web hosts will always help clients solve problems. However, there is another level of service, beyond resolving support tickets, whereby a web host will share knowledge with customers, through blogs, FAQs, phone calls, messages, emails and social media, so that they can troubleshoot and solve problems themselves.

The next generation of web host providers should be keen to support this movement towards self-serve and knowledge sharing.

#3: Can you profit from the relationship?

It depends if you are adding a markup to web host services when no one – you or your customers – are getting value from the relationship, then probably not. No one wants to pay more when they are getting mediocre service. Especially when website loading speeds, security and support ticket responsiveness are so important, you could risk your customers feeling ripped off and ready to go elsewhere.

With the right web host, you can put every website – your agency and client websites – through Reseller Hosting servers. Pick the right plan for your client needs. Get the support you need, when you need it and don’t pay more for services you don’t need. It should be that simple. Best of all, web agencies can bundle extra useful monthly services into a support package – thereby making a profit and providing clients with everything they need for one monthly fee.

Find out more. See how your agency can support clients with Reseller Hosting: Everything you need from Solid Blue Liquid. Find out more about what we offer at solblu.uk

No need to Fear Brexit… We’ll still be here!

Brexit, the one thing keeping businesses awake in the UK and abroad, but how does it all affect us and which industries need worry the most? It’s a difficult one to call, but there are some clear looser and winners, and a lot of businesses not affected, at least yet.

Is this a time to re-ignite national pride? We think it is, time to look for everything made in Britain.

We were once proud builders, makers and thinkers, exporting goods across the world, and now its time to help each other.

At Solidblueliquid, we work with UK Suppliers, UK Datacentres, Hire UK staff and work within the community to support UK businesses. We promise to always work with UK companies when we can and will always prove where everything came from!

In our industry we are surrounded with European countries and internation businesses taking from our local businesses, so rest assured that we are entirely UK owned and run.

Come talk to us if you want to support British over European.

Lead Generation through Web Hosting

Having a complete and profound understanding on the potential of your website can improve your lead generation. Most of the B2B companies are having difficulties in finding the right strategy that they can use in their web hosting to advance their lead generation. Just like any companies, they are aware that getting lead is crucial, but they do not know where or how they should start. Due to the increasing popularity of internet and the convenience in accessing various website, getting leads through traditional platforms such as tradeshow and print ads is getting harder.

Understanding Your Lead

The very first thing you need to do is to understand what lead is. Lead is basically a term used to describe an individual that will contact your company in order to purchase your product or service. Your leads are your potential buyers, and it has the potential to improve business with your website. They can be people who will possibly need your products in the future and has allocated a budget for your service.

Lead Generation basically starts with good web hosting. For businesses that still do not have their official site, it will be more challenging for them to accumulate lead using the conventional platform. Your website plays a major role with your digital advertising campaign that can result to lead generation.

Conversion

Business growth online can be achieved with a high amount of quality traffic and an optimal conversion rate. Even if your website attracts a considerable number of visitors, they will remain insignificant if you cannot convert them. Every visitor (traffic) will be a stranger, and it is your responsibility to convert them to a possible lead by allowing them to willingly provide their contact information to you through your website form. The next thing you need to do to increase your conversion is to drive traffic to your site.

Increase Your Web Traffic

The amount of traffic you are receiving on a regular basis can be amplified by using traffic-driving strategies. Improve business with your website through referral traffic; email marketing, social media marketing, SEO, and Blogging.

• Blogging- Writing informative and helpful tips can increase your credibility and the authority of your site. This authority contributes to your SERP which increases your organic traffic. You may also share it through your social media or use it in your e-mail marketing campaign.

• SEO-SEO or Search engine Optimisation is the technical process of making it easy for the search engine crawlers to find your site. This includes web design, fixing errors, optimising page title and using keywords.

• Email Marketing- a lot of companies is aware on the power of the email marketing campaign, but only a mere percentage of them are finding success on this strategy. Always send organic e-mail, avoid the auto-generated emails.

• Referral Traffic- Referral traffics are traffics that you receive from the other web hosting site. For instance, if you are guest posting, the traffic you receive from them are referral traffics. You may do this through social media marketing, guest blogging, back linking and others.

This is just a short strategy that you can use to boost your lead generation through your web hosting. Ultimately, you will still need to enhance your conversion rate to improve business with your website.